08.01.2018"Sparrowgras", wine and bread...
#EnjoyGermanFood: next year, global sales and marketing activities of the German National Tourist Board (GNTB) across different media will focus on the country’s culinary offer.
In order to streamline marketing efforts for the themed campaign “Culinary Germany” and increase efficiency, GNTB and the German Wine Institute (DWI) have signed a cooperation agreement. In the course of the themed campaign, GNTB and DWI, as premium partners, will be in charge of coordinating a wide range of activities in a number of designated key markets.
In the spring of 2018, GNTB will stage food truck events showcasing asparagus, wine and bread in a number of stylish outdoor locations. DWI will professionally support these events with wine tastings as well as presentations from sommeliers and wine princesses and queens.
GNTB’s film project “Follow the Taste” will showcase signature regional specialties from Germany’s 16 federal states, including suggestions for suitable wine companions. These films, presented by renowned food and wine experts, will be featured on the campaign’s landing page from the beginning of 2018. In addition, they will be used during events abroad. Wine-related topics such as wine recipes, wine hikes and famous vineyard sites will become an integral part of social media communication. DWI will also make relevant contributions to the programmes of GNTB’s press trips.
Upon the signing of the cooperation agreement, Petra Hedorfer, chairwoman of the board at GNTB, stated: “The quality products from Germany’s 13 wine-growing regions and the deep roots that wine culture has in these places are hallmarks of Germany as a tourist destination. Many years of excellent cooperation experience with DWI will generate additional impetus for our themed campaign.”
DWI’s chairwoman Monika Reule adds: “Cooperating with GNTB and its international network provides us with new perspectives for the marketing of German wines. Thus we may access new markets and target groups.”
About DZT
Deutsche Zentrale für Tourismus is Germany’s National Tourism Board (GNTB) with headquarters in Frankfurt am Main. It represents Germany as a tourist destination under the auspices of Germany’s Federal Ministry of Economics and Energy (Bundesministerium für Wirtschaft und Energie - BMWi). It is also funded by the ministry, owing to a resolution passed by Germany’s Federal Parliament, the Bundestag (GNTB) develops and communicates strategies and products to further enhance the positive image of Germany’s travel destinations abroad and promote tourist traffic to Germany. It has foreign offices in 32 countries around the world. For more detailed information, please refer to the press pages of the GNTB's website.
About DWI
Deutsches Weininstitut (DWI) is the German wine industry's national marketing organisation. DWI‘s chief responsibility is the promotion of quality and sales for wines from Germany‘s wine-growing regions by way of non-competitive marketing activities at a national and international level. Among other things, this includes press work and public relations, the implementation of PR and informative campaigns and events as well as participation in domestic and international trade fairs. The institute also organises wine presentations and events throughout the world together with German producers. For further information about German wines and DWI’s activities please refer to www.germanwines.de.
Photo: DZT / Thomas Tratnik Photography
22.05.2019Leave your stresses and strains behind
21.05.2019More than 190 partners
20.05.2019Bavaria’s hotel brand for connoisseurs
17.05.2019On the trail of nobility
16.05.2019Wellbeing in Bayern
15.05.2019Culture, nature and culinary delights of Allgäu/Bavarian-Swabia
13.05.2019A great experience, whatever the season!
08.05.2019Many advantages and free entrances
07.05.2019Hot time, summer in the city
06.05.2019Lake Constance Gardens tell stories.
03.05.2019No chance for a boring holiday!
02.05.2019Relaxing and inspiring
29.04.2019Inn or gourmet restaurant - always tasty!
26.04.2019Stuttgart’s Market Hall and Markets
25.04.2019The contrast between Frankfurt and its surrounding environs is typical of the Rhine-Main region
24.04.2019Creative hotel concepts with a sophisticated design
23.04.2019Many events to experience
18.04.2019The Romans started it
17.04.20195 great gardening experiences in Southwest Germany
16.04.2019Positive results in 2018
15.04.2019Big festivals and the picturesque Christmas Market are traditionally held in the state capital.
11.04.2019Jewish culture – important heritage but also actively experienced
09.04.2019Vineyards, Wineries and Wine Queens
08.04.2019What’s awaiting visitors in 2019?
05.04.2019Enjoy coffee.
04.04.2019Specialists for Enjoyment.
03.04.2019Two Guide Michelin 2019 star-awarded restaurants in Frankfurt
02.04.2019The New Old Town has brought a piece of Frankfurt history back to life!
01.04.2019Together with other German cities, Leipzig celebrates the 100th anniversary of the Bauhaus school
29.03.2019Lake Constance Region: New Offers
